Wisconsin Discovery Portal

Researcher: Brent McCown

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Areas of Expertise
  • Plant science
  • Germplasm development, systematics and breeding
  • Molecular biology
  • Crop physiology
  • Postharvest quality
  • Edible and ornamental crop management
  • Sustainable production
  • Physiology of growth behavior in plants
  • Plant propagation
  • Microculture and micropropagation of plants
  • Biotechnology of woody perennial crops
  • Renewable resource management
  • Pasture-based production systems
  • Organic agriculture
  • Local and regional food systems
Web Site
Curriculum Vitae (CV)
Issued Patent(s)
  • PP14,225 - Cranberry variety named `Hyred`, issued October 2003.
USPTO Published Applications
Recent Publication(s)
  • Mining and validation of pyrosequenced simple sequence repeats (ssrs) from american cranberry (vaccinium macrocarpon ait.). Zhu H, Senalik D,¬†McCown BH, Zeldin EL, Speers J, Hyman J, Bassil N, Hummer K, Simon PW, Zalapa JE. Theor Appl Genet. 2012 Jan;124(1):87-96. doi: 10.1007/s00122-011-1689-2. Epub 2011 Sep 9.
Recent Artistic Works
  • University of Calgary
Research Tools
Research Facilities
E-mail Address [email protected]
Phone Number 608-262-0574
Current University UW–Madison
Department Horticulture
Title Emeritus Professor
Other Appointments
Address Line 1 Moore Hall - Agronomy
Address Line 2 1575 Linden Drive
City Madison
State WI
Zip Code 53706
Bachelor's Degree B.S., UW–Madison, Horticulture, 1965
Master's Degree M.S., UW–Madison, Plant Physiology and Horticulture, 1967
PhD Ph.D., UW–Madison, Plant Physiology and Horticulture, 1969
Other Degrees
Technologies Available for Licensing Cranberry Variety Trade Named "HyRed"

Cranberry Variety Trade Named "Sundance," with Large Berry Size and Favorable Bud Set Traits